Product Details
MediaCentral | Production Management

This fully customizable MediaCentral workflow module enables broadcast, sports, and post-production teams to manage the content creation process, automate workflows, and empower collaboration—all from a simple web or mobile app interface—so projects move easily in parallel and work gets done faster.

Product Details
Whether you have a single facility or multiple locations worldwide, MediaCentral | Production Management enables contributors around the world to work on projects simultaneously using a simple web interface or mobile app. Easily check in and out of projects, and centralize media management. With intelligence applied to every asset, media becomes easier to locate, use, and repurpose. And teams can stay focused on creating content rather than managing it.
MediaCentral | Production Management gives your organization the capacity to do more, from developing new programming, to extending your reach into new markets and platforms. Used in conjunction with Media Composer | Cloud Remote, it enables fully remote Media Composer | Ultimate editing, opening new possibilities for workgroups. And when paired with the MediaCentral | Publish app and MediaCentral | Distribute multiplatform distribution service, you can publish content to audiences across multiple platforms and devices faster and more effectively.
Take content creation and playout to a whole new level of speed, efficiency, and creativity. The Avid FastServe family makes media instantly accessible to production teams around the world. These video servers enable you to log content live as it happens, and facilitate ingest, playout, or replay in near real time—even at UHD resolutions. Live broadcast and sports workflows have never been this fast.
From small post-production teams to large media enterprises with thousands of connected users, MediaCentral | Production Management can be scaled for any workflow. Accessible through both MediaCentral | Cloud UX web and mobile app interfaces, it integrates seamlessly with Media Composer | Ultimate, Avid NEXIS, Maestro graphics solutions, Adobe Premiere Pro, and a wide range of third-party solutions to connect and streamline your production workflow.
Create more content faster, together
With MediaCentral | Production Management, you gain the efficiency your teams need to create and deliver a wider range of multimedia-rich content to a wider audience across multiple television, web, mobile, and social media channels. This new integrated workflow makes it easier to create, collaborate, manage, and deliver a wider range of content faster.
Enable editors to connect
With the MediaCentral | Panel for Media Composer or MediaCentral | Panel for Adobe Premiere Pro CC, editors can connect into your MediaCentral | Production Management workflow—right inside their editing interface. This enables them to search for media across your MediaCentral environment and add any clip or sequence to their project bins with a single click for editing.
Work from anywhere
Through the simple graphical MediaCentral | Cloud UX web or mobile app interface, journalists, producers, assistants, loggers, reviewers, media managers, and administrators can connect and access a variety of task-focused tools—specific to their job role and functions—from anywhere, using any device. Search, browse, do multi-camera logging, basic editing, review and approve, build complete news packages, and more while non-creative tasks are handled in the background.
Connect with others
MediaCentral | Production Management unites people, media, and workflows together—regardless of location—so you can all complete projects faster and more confidently, together. Track every asset and its relationship to each project. Link all resolution and format versions together. Enable smart media deletion. All while maintaining version control to speed and ease workflows.
Integrate Maestro graphics into your workflow—just added
MediaCentral now integrates with Maestro solutions, greatly speeding up the graphics creation process for quick-turnaround news and sports production. Easily browse, search for, and access MediaCentral-managed content directly from Maestro | Designer, Maestro | News, Maestro | Live, and Maestro | PowerWall.
Stay updated
Got new footage or info to share? The MediaCentral | Message app (coming soon) makes it easy to exchange asset links and notes with other workgroup and team members, speeding pre-planning, editorial, review, and approval for enhanced collaboration.
Enable remote Media Composer | Ultimate collaboration
Media Composer | Cloud Remote enables any Media Composer | Ultimate editor with an Internet connection to connect to your MediaCentral | Production Management workgroup. This gives remote editors and contributors the same creative power and experience as if they were in the home facility—from accessing projects and media, to uploading content and triggering the Send-To-Playback process to accelerate the time to air.
Gain more editing flexibility—just added
Using MediaCentral | Production Management and MediaCentral | Asset Management? In addition to 3-point editing, which enables you to hone in on the best parts of a clip, you can now mix and match assets from both workflow modules in the same timeline for easier story creation. This gives you the flexibility to create shotlists in either module and edit content together from both systems using MediaCentral | Cloud UX—without having to move media.
Customize your own solution
MediaCentral | Production Management makes it easy to customize and scale your system as needed—from a basic 5-seat configuration to up to 330 connected users. Link with web content management systems, manage ingest processes, orchestrate web and mobile distribution, and create any media workflow you can imagine with a wide variety of MediaCentral modules, apps, services, panels, and connectors at your disposal.
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Work with the hardware you have
MediaCentral | Production Management works with both Avid and third-party servers, enabling you to reduce operational cost by using the hardware you already have in your data center.
Gain resolution independence
MediaCentral | Production Management offers Avid Resolution Independence, enabling you to work with and manage UHD media as easily as traditional HD and SD content, including media created using third-party tools. This "future-proof" workflow utilizes the highest quality video codecs available today, including support for a wider range of UHD resolutions, color spaces, and HDR info in Avid DNxHR, plus additional HD resolutions in Sony XAVC-L, Panasonic AVC-LongG, and other formats.
Archive and retrieve media
Extend your media access capabilities to archive and restore workflows with the MediaCentral | Asset Management module, as well as with third-party partner systems, including SGL, Masstech, Oracle, and Spectra Logic. This provides effective long-term storage management, giving you even more options for leveraging your media. Plus, you can save time and disk space by retrieving just the important parts of larger master clips with its partial restore capabilities.
Get reliable integrated operation
With complete workflow testing across all platform-native MediaCentral components, as well as such platform-connected products as Media Composer, Avid NEXIS, and over 80 qualified partner integrations, MediaCentral | Production Management delivers the robust reliability and performance you can count on. As a fully integrated platform, it minimizes risk, reduces support problems raised by vendor finger-pointing, and decreases version compatibility issues.