Market News
Avid Extends MediaCentral Platform with Next-Generation Media Production Suite
Avid® (Nasdaq: AVID), a leading global media technology provider for the creation, distribution, and monetization of media assets for global media organizations, enterprise users, and individual creative professionals, today unveiled its next-generation media production suite extending from the Avid MediaCentral® platform. MediaCentral scales from a team of two to an organization of thousands, and gives news, sports, post-production, and live broadcast teams the power to create and deliver more content much more efficiently, and in shorter timeframes.

Built on the MediaCentral platform, the industry’s most open, tightly integrated and extensible platform designed for media, the new MediaCentral production suite is completely customizable and modular, featuring a groundbreaking cloud-based user experience; workflow modules and apps for editorial, production, news, graphics, and asset management; and a wide array of media services and partner connectors. Every user is connected in a completely integrated workflow environment and gains a unified view into all their media—no matter where it’s located—on premises, in a private data center, or via the public cloud.
“MediaCentral continues to be a game changer for the industry,” said Dana Ruzicka, Vice President and Chief Product Officer, Avid. “We’ve taken the technology in iNEWS and Interplay, refined over the past 20 years for the world’s biggest media organizations, and have put it all on the platform and moved it into the modern cloud era. What makes this huge is that now any media professional can access these tools. It doesn’t matter how big or small their teams are. They just select the apps they want, switch on the modules they need, and customize their workflow with a wide array of media services and partner connectors. And they have the option to deploy wherever they want—either on premises, in a data center, in the cloud, or any hybrid combination. Nothing else comes close to the flexibility, efficiency, and agility MediaCentral delivers.”