Avid Unveils Next-Generation News Production Workflows with MediaCentral
Avid® (Nasdaq: AVID), a leading global media technology provider for the creation, distribution, and monetization of media asset for global media organizations, enterprise users, and individual creative professionals, today introduced MediaCentral solutions for news. Integrating the Avid FastServe™ family of video servers, the next-generation MediaCentral® production suite, and Maestro | News—the scalable, end-to-end MediaCentral® solutions enabling news organizations to create content from any location—deliver breaking news first on every consumer platform, and accelerate every aspect of their media production workflow.
“Today’s news organizations are under relentless pressure to deliver information faster and to more distribution channels than ever before, all while growing viewership and differentiating their brand,” said Dana Ruzicka, Vice President and Chief Product Officer, Avid. “Avid MediaCentral for news is built for the rigors of modern news operations, seamlessly integrating web, mobile, and TV delivery with rich immersive graphics. We’re excited to take it to the next level with our new FastServe video server family, MediaCentral | Newsroom Management and Production Management modules, and the expanded Maestro | News graphics suite. All of this is tightly integrated on the open and extensible MediaCentral platform, enabling news teams to turn stories around faster, to more channels, with greater efficiency.”
Uniting Avid’s industry-leading product line in a seamless single platform, MediaCentral solutions for news include: MediaCentral | Cloud UX, MediaCentral | Newsroom Management, MediaCentral | Production Management, MediaCentral | Graphics Management, MediaCentral | Maestro News and Avid NEXIS.
Building on the rich heritage of the industry-leading AirSpeed® and PlayMaker™ video servers, Avid’s new generation Avid FastServe family of video servers are tightly integrated with MediaCentral solutions for news. They feature a unified modular architecture that supports UHD and IP I/O to enable ultra-fast ingest and playout.