Burlington, Mass., Jan. 11, 2018 - Avid® (Nasdaq: AVID) announced today a new commercial alliance in Greater China that has been established to improve market coverage and better support customers and resellers across the region, building a stronger foundation to execute the Company’s go-to-market strategy and growth plans in this strategically important market. Specifically, Avid has appointed Digital Media Technology Co. Ltd. (DMT) as the exclusive (master) distributor for all Avid Pro Audio and Live Sound products, as well as Avid Video and Graphics products, for the specific Professional Video & Film market segments in mainland China, Hong Kong, Macau and Taiwan, while managing the extensive channel partner network of more than 35 certified Avid resellers across these geographies.
 
Headquartered in Hong Kong, and a highly experienced and large reseller of Avid professional audio and video solutions for over 20 years, DMT offers technologically advanced solutions to its customers and partners with the highest level of support across all disciplines—from pre-sales consulting, through installation and commissioning, to after sales support.
 
“Avid is developing and shipping new products and solutions at a faster pace than ever before to help our broadcast, film, music and live sound customers across this region to participate in this opportunity by excelling in digital content creation, management and delivery,” said Louis Hernandez, Jr., Chairman and Chief Executive Officer, Avid. “By appointing trusted, experienced and specialized market leader DMT, Avid is today going further to attend to the unique needs of all of our customers and partners in the region so that they will be served and supported to best meet their needs. Looking forward together, we’re in the best possible position to empower our reseller network and clients across the region to fully capitalize on the opportunities from the digitization of their businesses.”
 
Clement Choi, Managing Director, Digital Media Technology Co. Ltd., commented, “We are incredibly proud and honored to be entering into this new phase of our relationship with Avid. Content creators in Greater China are becoming increasingly influential, not only in local markets, but globally and this is presenting new and exciting opportunities both in established markets and in new cutting-edge disciplines. This partnership with Avid, and the extensive range of innovative products they offer, puts us in a unique position to be able to pursue and engage with our clients at a whole new level.”
 


About Digital Media Technology Co. Ltd.
Digital Media Technology Co. Ltd. (DMT) was founded in Hong Kong in 1990 and specializes in providing turnkey solutions for professional audio and video systems for radio and television broadcasting, film production, music recording and post production, internet broadcasting, and live sound and installation. With headquarters in Hong Kong, we have opened several branches throughout China including large offices in Beijing and Guangzhou, and also sales contact points in Shanghai and numerous other cities.  For more than 27 years, the company has built on a foundation of a solid technical team to provide pre-sales, system design, turnkey system integration and after-sales services for professional customers in and around the Greater China region. For more information visit www.dmtpro.com. 
 
About Avid
Through Avid Everywhere®, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
 
© 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNews, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.