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Digital Media Technology Co. Ltd.
Telephone: 852-2721 0343(HongKong), (8610)8580-6317(Beijing), (8620)81170251,81068112(Guangzhou)
Digital Media Technology (DMT) Announces Mainland China Native Instruments Distribution
2013-06-05


Company inks exclusive deal with leading manufacturer of software and hardware for computer-based audio production and DJing.

 

 

Beijing, China, June 7, 2013 – Digital Media Technology (DMT), a leading distributor of international pro audio brands in China, is proud to announce an exclusive distribution deal in Mainland China with German manufacturer Native Instruments, the creator of groundbreaking software instruments such as KONTAKT and REAKTOR, digital DJ systems TRAKTOR, groove production environment MASCHINE. Under the terms of the agreement, DMT will distribute Native Instruments' line of software and hardware.

With its foundation in 1996, Native Instruments opened up the fascinating world of real-time sound synthesis on standard computers. Since then, the company’s relentlessly innovative audio technology has inspired entire genres, and has revolutionized the ways in which people create and perform music. Native Instruments products combine outstanding sound quality with unlimited sonic possibilities, aesthetic interface design with supreme usability, and comprehensive functionality with an uncompromising attention to detail. Today, Native Instruments offers an extensive arsenal of hardware, seamlessly integrating with the software products that cover the whole realm of modern music creation and performance. This portfolio is organized into three product brands.

The KOMPLETE family comprises an extraordinarily wide range of software instruments and effects, all designed to facilitate professional music production across various styles and genres. It now represents over 50 individual products, including such landmark creative tools as the modular sound design software REAKTOR, the market-leading sampler KONTAKT, and the universal digital effects studio GUITAR RIG.

The MASCHINE product range has revolutionized digital groove production with its integrated hardware-software concept and uniquely intuitive real-time workflow. Since its introduction in 2009, it has singlehandedly created a new market segment. Widely adopted in both electronic and urban music genres and beyond, MASCHINE has become synonymous with a new and particularly spontaneous way of creating and performing beat-oriented music.

Native Instruments is also spearheading the digital DJ revolution with its TRAKTOR product range, which relieves DJs from the limitations of analog and outfits them with vast new creative possibilities that expand the very definition of DJing. Based on the ground-breaking TRAKTOR software that first pioneered the concept of full-featured computer-based DJing in 2001, and complemented with a diverse and growing range of hardware controllers and audio interfaces, and the world's first professional DJ software for iOS, the product family has come to represent the contemporary paradigm of DJing more than any other technology on the market.

“We’re very excited about our new relationship with Native Instruments”, says Xiaotian Teng, DMT’s Sales & Marketing Director, Music & Education Market. “Native Instruments’ combination of technology and passion has manifested in some of the best virtual instruments, digital DJing and groove production systems in the world. This exclusive distribution deal further demonstrates DMT’s commitment to supplying complete, professional computer-based creative solutions.”

“We’re a leading manufacturer with a reputation for innovation and quality, and we want to stay like that and concentrate on our strong points,” says Native Instruments Key Account Manager - APAC Martin Fröhlich. “That said, we feel the strong need to offer professional marketing, distribution and support services to our users and dealers in Mainland China–on a large scale. We feel that distribution cooperation with a strong, power-loaded company like DMT is the best conceivable solution for us and our users.”

About Digital Media Technology (DMT)

Founded in Hong Kong in 1990, DMT has offered distribution and sales services to international audio and video-related manufacturers in the territory since that date, and in mainland China (via offices in Beijing and Guangzhou) since 1996. DMT also offers system integration services to a wide customer base of pro audio, live sound and broadcast clients throughout China, including The National Beijing Concert Hall, Beijing TV and China Films.

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